This site documents active customer research and interview-led outreach experiments.

A Customer Discovery Brief is a working document for one customer segment. It defines who we are trying to understand, what pain we believe they have, what angles we will test in outreach, and what interview questions we will ask on 20-minute calls.

Goal: avoid building internal theories without contact with reality. We send 100 messages, convert a subset into real conversations, test ideas with real people, and learn from rejection. Pick the customer segment you actually want to work with and test it directly.

Upvotes are not popularity points. An upvote means: this is the customer segment I would most like to serve and feel I can serve well. We use that signal to understand where our current LinkedIn network attention is right now. You can remove your vote or move it if your view changes.

Available Customer Discovery Briefs (50)

How to Use This

  1. Pick one vertical you want to serve.
  2. Send 100 targeted outreach messages in that segment.
  3. Book 20-minute interviews from replies.
  4. Use the Customer Discovery Brief questions, and capture exact wording.
  5. Track reply rate, call conversion, objections, and hard rejections.
  6. Update the Customer Discovery Brief based on evidence, not internal assumptions.